In 1989, the S A Angus Society launched the Angus beef project in South Africa to market Angus beef exclusively. This programme was the first of its kind in south Africa. The objective is to supply guaranteed, consistent quality to the consumer.
The CAB programme in the USA was started in 1978. Initially, growth was slow. In 1983, three million pounds of CAB was sold.At the Angus World Forum in Cape Town in 2005 it was reported that CAB sales exceeded one-half billion pounds for the fifth successive year! This is part of the reason for the enormous success story of the Angus breed world-wide.